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Gaming & Esports

Okuden, the first consulting firm specialised in Gaming and Esports that supports its clients to integrate Gaming and Esports at the heart of their business and marketing strategy.

Some key figures

Millions of French people are fans of Esports (7,8)

%

of Esporters have at least a bachelor degree

%

Esporters consume less traditional media (TV, Radio, Press)

%

of Esporters prefer to buy products from brands that are committed.

Rationalise the irrational

We support brands to understand the world of Gaming and Esports, address their issues and define approaches that meet their business objectives.

01

Enlighten

Understand the ecosystem and opportunities

02

Explore

Explore the scope of possibilities based on business objectives

03

Decide

Make rational and insightful decisions based on the right partners and solutions

04

Implement

Assist in the set-up and steer performance and ROI

Experience feedback

Define and implement the Pro League’s Esports approach and manage the evolution of this competition from an amateur format to a 100% professional competition with all the clubs of the league.

Okuden.
DEFINE THE ESPORTS APPROACH
  • State of the market and analysis of the national and international ecosystem

  • Identification of opportunities in the Esports universe for the league

  • Definition of the Esports vision and the business model of the Pro League

  • Workshop with the clubs on their expectations and ambitions

Okuden.
DESIGN FORMAT & SPONSORING OFFER
  • Definition and evolution of the competition format, from the online selection phases to the offline national final

  • Proposal of the sponsorship offer, identification of potential partners, negotiation and contractualization of counterparts

  • Creation of the broadcasting offer, definition of the technical specifications, identification of the content

  • Negotiation and contractualisation with the game publisher

  • Alignment with the clubs on the format and their involvement in the competition

Okuden.
SUPPORT IMPLEMENTATION
  • Identification and selection of content production partners and Esports platform

  • Definition of the communication plan in collaboration with the partners and the broadcaster

  • Management of the competition with all partners (broadcaster, platform, sponsors, publisher, players)

A few words from a customer

Get in touch with us !